Ancestry Cookie Policy

This Cookie policy describes how Ancestry uses cookies and other similar technologies, such as pixels and local storage objects (which we refer to collectively as “Cookies”) in connection with its Services. Any capitalized term used and not otherwise defined below has the meaning assigned to it in our Privacy Statement.

What is a Cookie?

Cookies are small text files, stored in your browser or on your hard drive, that allow us to differentiate between you and other visitors. Most sites you visit use Cookies to improve your online experience - and we are no different. They help site providers with things like remembering a user’s login details, storing site preferences and understanding how a user interacts with a site.

How does Ancestry use Cookies?

We use Cookies in accordance with our Privacy Statement to:

  • ensure that our Services function properly;
  • detect and prevent fraud;
  • understand how visitors use and engage with our site;
  • set your preferences;
  • deliver relevant advertising; and
  • analyze and improve Services.

Who sets Cookies when I use Ancestry’s Services?

There are two main types of Cookies that can be set:

  • First party Cookies: these Cookies are placed by Ancestry directly when you use our Services. First party Cookies may include Cookies from Service Providers.
  • Third party Cookies: these Cookies do not belong to Ancestry. They are owned by other companies, like Google or YouTube, and are used for site analytics and advertising purposes. See further details below on how to manage these Cookies. Third-party Cookies will be providing a service to Ancestry or a function to us but Ancestry cannot control how those third-party Cookies are used.

There are many benefits to using Cookies. For example, every time you visit our site we can log you in automatically, and remember your preferences. Plus, we can keep you logged in as you move around the site and give you a personal experience.

What Cookies does Ancestry use?

Categories of Use Description
Necessary Necessary Cookies are essential for the operation of our Services. These Cookies do things like ensure that your password works and you stay logged in when you move between pages on the website and help the website to remember details like what is in your shopping cart or how far you are through an order. Necessary Cookies cannot be removed or turned off.

We use those Cookies in a number of different ways, including:

  • Authentication – To remember your login state so you don’t have to log in as you navigate through our websites.
  • Fraud Prevention and Detection – To help us monitor for and detect potentially harmful or illegal use of our Services.
  • Security – To protect your data from unauthorized access.
Analytics Analytics Cookies help us understand how users interact with our Services. We use those Cookies to analyze and improve our Services. Analytics Cookies help us understand how people reach our website and they give us insights into improvements or enhancements we need to make to our Services.

We use them to improve how our site works, understand what interests our users, and measure content effectiveness.


Advertising Cookies are used to better understand your interests and show you ads from Ancestry and our third-party advertising partners that are more relevant to you. Advertising Cookies may be used to share data with advertisers (also referred to as online behavioral advertising) allowing them to track your activity data across our websites and other sites, which may be used to build a profile of your interests and target content to you across third party sites.

Advertising Cookies also allow you to share certain pages with social networks (e.g. the “like”, “share” button on our website.)

These Cookies limit the number of times you see an advertisement. We work with third parties who do this for us and we may, in limited circumstances, also place ads around our related brands’ sites.

Functional / Preference These Cookies allow our site to operate at its best and remember your preferences when you have an account with us (such as your username, language or the region you are in). They also help us to understand how our site is used so that we can measure and improve its performance.

What other tracking technologies are used?

Categories Description
Pixels A pixel (a.k.a, web beacons, action tags) is a tiny image that may be found within web pages and emails, requiring a call (which provides device and visit information) to our servers in order for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you opened an email or interacted with ads. Pixels can also allow us and third parties to place Cookies on your browser.
Local Storage Local storage enables a website or application to store information locally on your device(s). Local storage may be used to improve the Ancestry experience, for example, by enabling features, remembering your preferences and speeding up site functionality.
SDKs A software development kit, or SDK, is a downloadable software package used in mobile applications. A typical SDK may contain APIs which are pre-defined pieces of code that help you perform common programming tasks on the platform or other tools that help us do things like debug, build, run, and test our mobile apps.

What Cookies does Ancestry use?

Ancestry’s Cookies table lists first and third-party Cookies on our sites, together with our partners. Please note that the names of Cookies, pixels and other technologies may change over time and we will update our resources when that happens.

How do I manage my Cookies?